Copyright Clara Ursitti



The work was a re-branding of an old, unwanted mass produced car with the scent of a luxurious Rolls Royce offered as a chauffeur driven taxi service within Tatton Park Estate. The original car for the work was stolen 8 days prior to the opening. It was a 1994 Nissan Sunny, and was replaced with a Toyota Carina from the same period. The taxi service was offered via word of mouth, and also through scented business cards advertising Silver Cloud Taxis...the essence of Rolls Royce.

Commissioned for Tatton Park Biennial May - Sept 2010

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Photo Credit: Thierry Bal  
Photos: Thierry Bal